The Basics of Digital Printing




The Basics

Digital printing skips the plates and rubber rollers to apply designs directly onto the print substrate.

Every print file becomes separated into four layers C-M-Y-K (Cyan, Magenta, Yellow & Black)


Relying on these four separated layers, the digital press uses electrically charged particles to attach color to the press sheet.

Keeping in mind, digital printing presses use a toner base or powder ink instead of wet ink, so the electric charge drives the dots of color into super accurate positions on page. 



Each layer of powder applied color will have its own varied dot pattern and density - which allows for the production of a wide spectrum of colors and designs.

It is the physical layering of these color dot patterns that produces the desired print output.



  • Faster Turnaround Times
    Avoiding the long setup processes, digital printing is great for expedited timelines, even same day printing. 

  • Variable Data Printing (VDP)
    Digital printing supports personalization, allowing businesses to customize each piece with unique text, images, or graphics.

  • Color Consistency
    Since digital skips the ink and water, there is greater consistency in color and density across prints.

  • Reduced Costs for 'Short Runs'
    Without time consuming setups, digital printing really shines for low volume jobs saving press time and excess material expenses. 

  • Quick Edits
    Changing copy or swapping out images for varied audiences is simple and effective - just make edits to the artwork.

  • Versatility in Printing Surface
    Digital printing is great for a broad range of materials including paper and synthetics. 

  • Reduced Inventory Cost
    Just-In-Time printing can be reordered as needed reducing the necessity of large storage spaces. For more on our storage solutions, click here.


With all of this great information in mind, it's important to consult with your print provider to be sure that digital printing is indeed right for your project. 


For short runs or quick turn arounds, Digital printing is the perfect solution. 


But if large runs or specialty inks are needed, check out Offset printing.